In advertising, using a celebrity like Christy Brinkley is given to create what type of influence?

Using a celebrity such as Christy Brinkley in advertising is aimed at creating social status association. This strategy leverages the perceived prestige and admiration that comes with a well-known figure. Celebrities are often seen as role models, and their endorsement can signal to consumers that a product is desirable or of high status.

The allure of owning or using a product associated with a famous figure can create an aspirational connection for consumers, suggesting that by purchasing the product, they can align themselves with that celebrity’s image and lifestyle. This association can enhance the perceived value of the product, encouraging consumers to identify with the brand and, ultimately, to purchase it in hopes of gaining similar social recognition or approval.