In propaganda techniques, what is referred to as "the people's choice"?

In propaganda techniques, "the people's choice" typically refers to the use of slogans. Slogans are short, memorable phrases that encapsulate an idea or message and resonate with the public. They are designed to simplify complex issues, evoke emotions, and create a sense of community or shared identity among the audience. By appealing directly to the sentiments of the people and presenting a concise message, slogans often aim to influence public opinion and make the message seem universally accepted or popular.

While other options, like celebrity endorsement or the use of technical jargon, serve specific functions in persuasion and communication, they do not encapsulate the concept of being a collective choice made by the populace in the way slogans do. Slogans, when effective, create an impression that the idea they promote is not just the view of an individual or a group in power, but something that resonates widely with the greater society. This makes slogans particularly powerful in the context of propaganda, where gaining popular support is a key goal.