The statement that more drivers chose the new Continental Mark VIII over competitors is an example of which propaganda technique?

The statement that more drivers chose the new Continental Mark VIII over competitors is an example of the bandwagon propaganda technique because it implies that since many people are making this choice, others should also follow suit. The essence of bandwagoning lies in the notion that if a product is popular and others are engaging with it, it must be a good choice. This technique plays on the social pressure to conform and can persuade individuals to adopt the same behavior or opinion in order to be part of the larger group.

The effectiveness of this technique is rooted in human psychology, as we often look to the actions of others as a guide for our own decisions. By framing the statement in this way, it encourages potential buyers to feel as though they should be part of the majority who have already chosen this car, suggesting that the popularity of the Continental Mark VIII is itself a reason to purchase it. This is distinct from mere statistics or comparisons, which may involve numerical data or direct competition without emphasizing the influence of group behavior.