What advertising strategy is employed by the phrase "Drink soothing Seven-Up"?

The phrase "Drink soothing Seven-Up" employs the advertising strategy of suggesting health benefits. This is evident because the term "soothing" implies that the drink has a calming or beneficial effect on the consumer, which positions the beverage in a way that appeals to individuals seeking relief or comfort. By using this specific language, the advertisement encourages the perception that consuming Seven-Up can lead to a more relaxed or pleasant experience, thereby promoting the product as a desirable choice for health-conscious consumers. This technique effectively taps into the consumer's desire for wellness and satisfaction, enhancing the overall appeal of the product.