What advertising strategy is used when a brand is endorsed by professionals in a relevant field, as seen in the Dromedaries cigarette ad?

The advertising strategy used when a brand is endorsed by professionals in a relevant field is known as an expert testimonial. This approach relies on the credibility and authority of experts to enhance the trustworthiness of the advertisement. In the case of the Dromedaries cigarette ad, using endorsements from professionals such as doctors or health specialists serves to suggest that the product is not only acceptable but potentially beneficial, based on the expert's knowledge and reputation in the field. This can significantly influence consumers, as they may be more inclined to trust products when recommended by qualified professionals who demonstrate expertise, especially in relation to health-related products.

The effectiveness of this strategy lies in the perception that the endorsement provides reliable and credible evaluation of the product, thus shaping consumer beliefs and decisions based on perceived authority rather than just personal opinion or celebrity status.