What approach does the ad for Oil-Free Moisturizer take regarding skin care?

The ad for Oil-Free Moisturizer takes the approach of highlighting universal skin needs by addressing core concerns that many individuals have regarding hydration without the heaviness of oils. This approach resonates with a wide audience, as it appeals to the common desire for skin care solutions that maintain moisture balance while avoiding oily residue. By focusing on the concept that everyone can benefit from oil-free hydration, the ad connects with a broad demographic, making the product relevant to various skin types and concerns, rather than isolating its appeal to just one specific category. This inclusivity underscores the ad's message that sufficient skin hydration is a universal need, regardless of individual skin variations.