What approach is used in the claims made by Neutrogena regarding its non-comedogenic formula?

The claims made by Neutrogena regarding its non-comedogenic formula fall under the category of technical claims. This approach focuses on providing specific scientific or technical details about a product's formulation and how it achieves benefits, such as not clogging pores. By emphasizing the scientific rationale behind the non-comedogenic nature of its products, Neutrogena appeals to consumers who are concerned about acne and skin health. This type of claim relies on factual information and often involves research findings, dermatological studies, or ingredient explanations to establish credibility and trust among potential users.

In this context, technical claims are effective because they provide consumers with logical reassurance about product safety and efficacy, distinguishing them from emotional appeals or anecdotal testimonials that do not focus on the factual or technical basis of the product's benefits.