What aspect does the phrase "even better now" in the Colgate ad imply?

The phrase "even better now" in the Colgate ad implies an improvement compared to the past. This wording suggests that the product has undergone enhancements or advancements, leading to a superior version of itself compared to previous iterations. By using such phrasing, the advertisement effectively communicates to consumers that the brand is committed to innovation and quality, reassuring them that the current formulation or offering has been refined for better results. This strategy can instill confidence among potential buyers, encouraging them to choose Colgate based on the notion that they are getting a state-of-the-art product that has improved over time.