What catchphrase is used to promote ASICS Tigers shoes?

The catchphrase "The shoes with a run in 'em" effectively captures the essence of ASICS Tigers shoes by emphasizing their design and intended use for active individuals, particularly runners. This phrase suggests not only functionality but also a sense of enthusiasm and readiness for running activities. It evokes imagery of the shoes being inherently suited for performance, conveying an inviting message to potential customers who are likely looking for footwear that enhances their running experience.

The choice of words in the catchphrase resonates with the brand's identity, portraying ASICS Tigers as not just ordinary shoes but as products that embody the spirit of running. This tagline also contributes to building a connection with the audience, as it implies that wearing these shoes inherently comes with an expectation or excitement for running.