What does the term "technical jargon" refer to in the context of advertisements?

The term "technical jargon" refers to specialized language that is used and understood primarily by individuals who have expertise in a specific field. In the context of advertisements, this complexity serves a distinctive purpose: it conveys precise information, highlights specific features, or emphasizes the advanced technology behind a product to an audience that is familiar with the industry or subject matter. The use of technical jargon can enhance credibility and appeal to consumers who appreciate in-depth knowledge or who are looking for high-performance products.

While simpler language and everyday terms may be effective in reaching a broader audience, the nuanced vocabulary found in technical jargon is tailored to resonate with a niche market. This targeted approach can strengthen a brand's image as a specialist or leader in a certain area, thus persuading an audience that values expertise and in-depth understanding.