What ingredient is emphasized as non-irritating in the advertisement for Philip Burris cigarettes?

The emphasis on DG1 as a non-irritating ingredient in the advertisement for Philip Burris cigarettes serves a specific purpose in the context of advertising and public perception of smoking products. By highlighting DG1, the ad aims to convey a sense of safety and comfort to potential users, suggesting that this particular ingredient helps reduce the harshness commonly associated with cigarette smoke. This positioning can be appealing to consumers who are concerned about the effects of smoking on their throat and lungs, particularly those who may be new to smoking or who have had negative experiences with other brands.

In the advertising landscape, the use of terms like "non-irritating" is strategically crafted to alleviate fears and promote a more favorable image of the product. This approach can help differentiate the brand from competitors, particularly in a market where consumers are increasingly health-conscious and looking for a less harsh smoking experience. By focusing on DG1, the advertisement effectively communicates a potential benefit that aligns with consumer desires for a smoother smoking experience.