What is the main appeal used in the advertisement for I.B. Good calculators?

The main appeal used in the advertisement for I.B. Good calculators is repetition. This approach involves consistently presenting a particular message or theme throughout the advertisement to reinforce brand recognition and influence consumer behavior. By repeating key phrases, slogans, or visuals associated with I.B. Good calculators, the advertisement ensures that the product remains memorable and familiar to the audience.

This technique effectively helps to create a strong association between the brand and its qualities, leading to increased retention in the minds of potential customers. For example, if the advertisement features the associating phrase repeatedly, it makes it easier for viewers to recall the product when they are in need of a calculator. Repetition also contributes to the familiarization and comfort level users may feel toward the brand, which can be pivotal in decision-making when choosing between options on the market.