What marketing concept suggests that numbers and statistics can influence consumer decisions?

The concept that numbers and statistics can influence consumer decisions aligns closely with the principle of "Logos." In persuasive communication, logos refers to logical reasoning and the appeal to rationality. When marketers use data, statistics, and logical arguments, they effectively construct a case that encourages consumers to make informed decisions based on factual information rather than just emotional appeals.

For instance, presenting a statistic that shows a high percentage of customer satisfaction or demonstrating that a product has been scientifically proven to be effective are ways that logos can be applied in marketing. This approach convinces consumers by appealing to their logic and rationality, making them more likely to trust and choose a product based on evidence rather than solely on emotional or authoritative claims.