What marketing strategy is used in the ad featuring Koby Bryant?

The use of celebrity endorsement in advertising, such as featuring a renowned figure like Kobe Bryant, serves to leverage the celebrity's image, credibility, and fan base to promote a product. This strategy implies effectiveness because consumers often associate the traits and successes of the celebrity with the product they are endorsing. Kobe Bryant, known for his exceptional skills, work ethic, and success in basketball, lends an air of reliability and desirability to the product. When consumers see a respected figure like him endorsing a brand, they are more likely to perceive that product as effective or worthwhile.

This strategy taps into the consumer's psychological tendency to align themselves with successful individuals, believing that using the product could lead to similar success or benefits. This connection is particularly potent because endorsements from well-liked celebrities can increase brand trust and encourage purchase decisions.