What method of persuasion is used when a product is shown being used by an attractive or successful individual?

The method of persuasion being described involves showcasing a product alongside attractive or successful individuals to leverage their appeal. This approach effectively capitalizes on the principle of appearance, suggesting that if people see someone they admire or find appealing using a product, they may be more inclined to associate the same qualities with the product itself. In this way, the attractiveness or success of the individual becomes a persuasive element, encouraging potential customers to believe that using the product will lead to similar results in their own lives. The strategy relies on visual representation and societal standards of beauty or success to create a favorable impression of the product.

This method can be very powerful, as it taps into a subconscious desire for social validation and the aspiration to emulate those one perceives as successful or attractive.