What persuasive strategy does Taco Bell use in its claim about energy carbohydrates?

Taco Bell’s claim about energy carbohydrates can be seen as utilizing the persuasive strategy of Appeal to Authority. This strategy involves referencing or implying the endorsement of a knowledgeable or credible figure, institution, or body of research to add weight to a particular claim. In the context of Taco Bell, mentioning energy carbohydrates likely taps into established nutritional concepts or research that frames these carbohydrates as beneficial for energy, thereby lending credibility to their marketing assertions.

By positioning their food as a source of energy through the lens of recognized nutritional understanding, they guide consumers to trust their offerings based on the authority of nutritional science. This enhances the persuasive power of their message, suggesting that choosing their food is a smart, informed decision backed by expert consensus.