What persuasive technique is demonstrated by Martha's statement regarding the Nike ad?

Martha's statement regarding the Nike ad exemplifies status appeal because it taps into the desire for social prestige and recognition associated with wearing certain brands. Status appeal is a highly effective persuasive technique that connects a product to a desirable social standing or lifestyle. In the context of the Nike ad, it likely emphasizes how owning and wearing Nike products can enhance one's image or elevate their status within a particular social group, creating an allure that many aspire to.

By appealing to the audience's emotions and desires for acceptance and belonging among peers, this technique encourages consumers to buy into the brand not just for its quality or functionality, but also for the social benefits and self-image enhancement that come with it. This leverages the idea that wearing Nike is not merely about sports or fitness but signifies a certain lifestyle or social identity that others may want to emulate.