What persuasive technique is employed when stating that four out of five doctors recommend a certain brand?

The technique being utilized in the statement that four out of five doctors recommend a certain brand is statistics. This approach relies on numerical data to present information in a way that appears factual and credible, lending support to the argument being made. By using a statistic, the message suggests that a majority of professionals back the product, which can be more persuasive to potential consumers who value expert opinions. This method effectively influences decision-making by giving the impression that the brand is widely accepted and trusted within the medical community.

While bandwagon appeals to the idea that if many people endorse something, others should too, it does not specifically rely on numerical data. An appeal to authority involves citing experts to lend credibility but does not necessarily involve statistical evidence. Glittering generalities use vague, positive phrases that may sound appealing but lack concrete backing, which is not the case here since the statement provides a specific statistic. Thus, the focus on numerical endorsement solidifies that statistical persuasion is the primary technique being employed.