What strategy is seen in the ad claiming "Maximum strength Sucrets with dyclamene lasts twice as long"?

The advertisement claiming "Maximum strength Sucrets with dyclamene lasts twice as long" utilizes technical jargon effectively. In this context, "dyclamene" is a specific term that refers to an active ingredient in the product. By using this technical language, the ad conveys a sense of credibility and expertise, suggesting that the product has a scientifically backed and superior formulation.

This strategy aims to appeal to consumers' trust in science and medicine, implying that the product is not just an ordinary cough drop but one that contains a specialized component designed to enhance its effectiveness. The specificity of the terminology can attract consumers who are looking for solutions to their needs and who might value products that sound technical or medically endorsed.

The other potential strategies listed do not capture the essence of this particular statement. For instance, glittering generalities might involve vague, positive terms that sound appealing without substance, while fear appeal aims to evoke anxiety or concern to persuade consumers. Testimonials typically rely on personal experiences or endorsements from users, which is not present in the ad's claim.