What technique is used in the phrase "Jump as high as Michael Jordan. Jump with Nike shoes. Michael does."?

The technique utilized in the phrase "Jump as high as Michael Jordan. Jump with Nike shoes. Michael does." is endorsement. This approach relies on associating a well-known and respected figure, in this case, Michael Jordan, with the product being advertised—in this case, Nike shoes. By mentioning Michael Jordan, who is celebrated for his exceptional jumping ability and success in basketball, the advertisement aims to suggest that using Nike shoes can help consumers achieve similar performance and greatness.

Endorsement effectively leverages the credibility and appeal of a figure that the audience admires, encouraging them to trust the product due to the association with the endorser's reputation. This connection often influences consumer behavior, as they may feel that if a legendary athlete uses a certain product, it is likely to be effective for them as well.