What technique is used in the phrase "superior service, superior prices" by Superior Dodge?

The phrase "superior service, superior prices" utilizes repetition as a technique. Repetition involves echoing specific words or phrases to emphasize a point, create rhythm, and enhance memorability. In this instance, the word "superior" is repeated, which not only reinforces the idea of quality being associated with both service and prices but also creates a catchy, memorable slogan. This repetition helps to solidify the brand's message in the minds of consumers, conveying a strong sense of consistency and reliability in what they can expect from Superior Dodge.

The alternative choices each represent different rhetorical techniques that do not accurately capture the essence of the phrase in question. While contrast involves comparing opposing ideas, emotional appeal aims to invoke feelings in the audience, and analogy draws parallels between two different concepts, it is the repetition in this context that primarily functions to strengthen the marketing message.