What type of advertising technique is exemplified in "Get a Bunch for a Buck" from Target's ad?

The phrase "Get a Bunch for a Buck" is an example of a slogan, which is a catchy and memorable phrase used in advertising to encapsulate the essence of a brand's message or promotional offer. Slogans are crafted to stick in the consumer's mind, effectively conveying the value proposition in a succinct and appealing way. This technique is designed to create a positive association with the product or service, driving consumer engagement and interest.

In this case, the slogan suggests an attractive deal, emphasizing affordability and value, which is likely to resonate with shoppers looking for budget-friendly options. The use of playful language and rhythm makes it memorable, enhancing its effectiveness as a marketing tool. Such slogans often aim to create brand recognition and loyalty, making them a crucial element of advertising strategies.