What type of advertising technique does “I’m not a doctor, but I play one on TV” exemplify?

The phrase “I’m not a doctor, but I play one on TV” exemplifies the advertising technique known as degrees and titles. This technique relies on the authority associated with professional titles or roles, suggesting expertise in a specific area. In this example, the speaker refers to portraying a doctor in a fictional context, which implies a level of familiarity or credibility regarding medical issues, despite lacking actual qualifications.

Using degrees and titles effectively persuades the audience by creating an impression of knowledge and reliability, even if the individual does not hold legitimate credentials in that field. This technique is common in advertisements where individuals leverage their portrayed status or roles to build trust with the audience, enhancing the persuasive power of the message being conveyed.