What type of marketing appeal is used when Martha mentions the Women's National Team in relation to Nike?

The mention of the Women's National Team in relation to Nike leverages an emotional appeal to team spirit by evoking feelings of pride, unity, and connection among fans and supporters. This type of marketing appeal resonates deeply, as it taps into the collective identity and shared experiences of individuals who admire the team and its achievements. The association with a successful team can inspire consumers to feel that by supporting Nike, they are also supporting the athletes and the broader movement for women in sports. This strategy aims to create a sense of loyalty and belonging, encouraging individuals to align themselves with the values and success represented by the Women's National Team and, in turn, the Nike brand.