What type of marketing language is often used in advertisements like the one for the new Compaq computer?

The use of technical jargon in advertisements, such as the one for the new Compaq computer, serves several important purposes. It caters to an audience that is already familiar with the product domain, allowing the advertisement to convey messages with precision and authority. Technical language is often employed to highlight specific features, functionalities, and advantages of a product in a way that resonates with tech-savvy consumers.

Additionally, the use of technical jargon can create a perception of sophistication and credibility, indicating that the product is cutting-edge or advanced. This can attract customers who are looking for high-performance products and may be less interested in more casual or simplified descriptions that do not capture the complex nature of the technology. By employing this type of language, marketers effectively communicate the unique selling propositions that set their product apart from competitors.