What type of persuasive technique is illustrated by the statement about the actress Elke Sommer and Volkswagen?

The statement about Elke Sommer and Volkswagen demonstrates the persuasive technique of status. By associating a well-known actress like Elke Sommer with the Volkswagen brand, the technique leverages her celebrity status to create a favorable impression of the vehicle. This strategy aims to enhance the brand's image by implying that if someone admired or famous endorses it, it must be desirable and of high quality. The use of status as a persuasive technique is effective because it taps into the audience's desire to align themselves with perceived success and social standing, suggesting that owning a Volkswagen might also elevate their own status.

Other persuasion techniques, such as emotional appeal, expert endorsement, or fear tactics, do not apply directly in this context as it focuses primarily on the influence of celebrity and the association with a favorable image rather than direct emotional manipulation, professional credibility, or instilling fear.