Which advertisement technique is likely to have a strong impact on a consumer's decision-making when it presents a clear comparison?

The technique of presenting statistics is particularly effective because it provides empirical evidence that consumers can evaluate. When an advertisement includes clear comparisons using statistics, it enables the consumer to understand quantitative differences between products or services. This allows the consumer to make more informed decisions based on factual data rather than subjective opinions or ambiguous claims.

For instance, statistics can highlight significant advantages, such as cost-effectiveness, higher performance ratings, or better customer satisfaction, in a straightforward manner. This approach lends credibility to the advertisement and appeals to consumers' logical reasoning, making them more likely to trust the information and act upon it.

In contrast, other techniques such as expert testimony or technical jargon, while potentially persuasive, do not necessarily provide the same level of clarity and comparative insight that statistics deliver. Repetition can reinforce brand recognition but may not contribute significantly to decision-making if it lacks substantive content. Thus, statistics hold a unique position in influencing consumer choices through clear and compelling comparisons.