Which advertising strategy involves providing discounts as a marketing lure?

The strategy that involves providing discounts as a marketing lure is known as price promotion. This approach is focused on temporarily reducing prices to entice customers to make a purchase. Price promotions can include tactics such as discounts, special offers, coupons, or sales events that create an urgency or appeal to consumers looking for better deals.

This strategy effectively draws attention to a product, encouraging consumers who may be hesitant or price-sensitive to take action due to the lower cost. Price promotion not only helps to increase sales volume but can also clear out inventory, attract new customers, and enhance brand visibility in a competitive market.