Which advertising technique is present in the statement about the Oracle Rdb7 application engine?

The presence of technical jargon in the statement about the Oracle Rdb7 application engine is significant because it indicates the use of specialized language that is often familiar only to those within a specific field or industry, in this case, the computing or software industry. Technical jargon can serve to establish credibility and authority, as it demonstrates the speaker's or writer's expertise in the subject matter. By using terminology that is specific to Oracle databases or application engines, the statement can create a sense of trustworthiness and competence among its target audience, who are likely to be professionals or individuals who understand the complexities of database management.

This choice is particularly effective in professional or technical contexts where the audience values precise and specialized information, as it emphasizes the product’s functionality and technical merits. Using technical jargon can also differentiate the product from competitors by highlighting unique features and capabilities that may not be immediately understood by a general audience but resonate well with experts.