Which advertising technique is used in the slogan for the "It-Must-Be-Fall-My-Thighs-Are-Thick Diet Formula"?

The slogan "It-Must-Be-Fall-My-Thighs-Are-Thick Diet Formula" effectively employs a catchy and memorable phrase, which is a hallmark of a well-crafted slogan. Slogans are designed to encapsulate the essence of a product in a concise, easily recognizable manner, often evoking an emotional response or a sense of identity with the brand. In this case, the phrase playfully addresses a common concern about weight, making it relatable to potential customers, while also conveying a light-hearted tone that can attract attention.

Additionally, the name's structure draws attention through its whimsical composition, making it stick in the minds of consumers. This strategic use of language reinforces brand messaging and can foster a connection with the audience, ultimately influencing their perception and decision-making regarding the product.

While humor is present in the expression, it is the formation of the phrase itself that primarily serves its purpose as a slogan. The other options either pertain to specific branding techniques or linguistic styles that do not align with the primary function of the phrase as a succinct, promotional tagline.