Which advertising technique is used by stating that 'Tang was developed by NASA'?

The statement "Tang was developed by NASA" employs the technique known as appeal to authority. This technique involves citing an expert or authoritative figure to lend credibility to a product or idea. In this case, associating Tang with NASA implies that because a respected and advanced organization like NASA was involved in its development, the product must be of high quality or have beneficial attributes. This can create a sense of trust and reliability in the minds of consumers, influencing their perception and potential purchasing decision. By leveraging NASA’s reputation, the advertisement suggests that Tang has scientific merit, which can attract customers who value products that are perceived as innovative or endorsed by experts.