Which of the following is a component of persuasive advertising?

Creating a memorable slogan is a key component of persuasive advertising because a catchy slogan can resonate with consumers, making the product or service more recognizable and memorable. A well-crafted slogan encapsulates the brand's message in a concise and impactful way, helping to establish an emotional connection with the audience. This emotional appeal can make the advertisement more effective, as it encourages consumers to remember the brand and associate it positively in their minds.

Memorable slogans act as a rallying point for consumers, stirring feelings or thoughts that align with the product's image and overall branding strategy. In the competitive landscape of advertising, having a distinctive and memorable slogan can significantly enhance brand recall and influence purchasing decisions, which is the ultimate goal of persuasive advertising.