Which persuasive approach is typically used in advertisements that include direct comparison or claims based on numbers?

The persuasive approach that utilizes direct comparisons or claims based on numbers is rooted in the use of statistics. This method is effective in advertisements because it provides quantifiable evidence to support claims, making the message more convincing to the audience. For example, an ad might claim that a product is "30% more effective" than a competing product, relying on numerical data to strengthen its argument and appeal to a rational evaluation of the options.

Using statistics in advertising elevates credibility and allows consumers to assess the product based on clear, measurable criteria. This approach caters to those who appreciate logical reasoning and quantitative evidence, thereby enhancing the overall persuasion of the advertisement. In contrast, the other options may employ emotional appeal, complex terminology, or catchy phrases, but they do not focus on direct numerical comparisons in the way statistics do.