Which persuasive technique is used when stating that there has been a 35% increase in sales of publications?

The persuasive technique utilized when stating that there has been a 35% increase in sales of publications is based on the use of numbers. Incorporating numerical data provides concrete evidence to support claims, which can effectively enhance the credibility of the argument being presented. When factual and quantifiable information, such as sales figures, is used, it often helps to persuade the audience by providing a clear and measurable indicator of success or growth.

In this case, the specific figure of 35% offers a strong and precise statistic that can impact the audience's perception by demonstrating a significant change over a specified period. This technique is grounded in logical reasoning, as it appeals to the audience's understanding of quantitative analysis and creates an impression of authority and trustworthiness based on the use of factual information.