Which slogan is associated with Pepsi?

Study for the Academic Games Propaganda Section C Test. Explore various question types with hints and explanations. Analyze clear examples and counterexamples to understand propaganda techniques effectively. Excel in your exam preparation!

The slogan "The taste of a new generation" is strongly associated with Pepsi, particularly during its advertising campaigns in the 1980s and 1990s. This slogan was designed to appeal to a younger demographic, positioning Pepsi as a fresh and modern alternative to other soft drinks, particularly its main competitor. By emphasizing a connection to youth culture and new experiences, the slogan effectively communicated the brand's identity and its intent to resonate with the evolving preferences of younger consumers. This connection to generational identity is a key reason why this slogan became memorable and synonymous with the Pepsi brand during that time.

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