Which technique is identified in the slogan "Goodmeal Tires give you the roll of your life"?

The technique identified in the slogan "Goodmeal Tires give you the roll of your life" is a slogan. A slogan is a memorable phrase or motto that encapsulates the essence of a brand or product, making it easier for consumers to recall it. This specific slogan emphasizes the positive experience associated with using Goodmeal Tires, suggesting that they contribute to an exceptional driving experience.

The phrase "give you the roll of your life" employs wordplay, associating the act of rolling (driving) with excitement and pleasure. This kind of catchy, concise expression is designed to resonate with consumers, making the product memorable and appealing. Slogans are often used in marketing to communicate the brand's message in a way that is engaging and persuasive, encouraging potential customers to consider the product.